Pricing Scheme Choice: How Process Affects Outcome

How Happiness Affects Choice

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How Context Affects Choice

Due to its origins in the literature on judgment and decision-making, context effects in marketing are construed exclusively in terms of how choices deviate from utility maximization principles as a function of how choices are presented (e.g., framing, sequence, composition). This limits our understanding of a range of other relevant context effects on choice. This paper broadens the scope of c...

How the Nonextensivity Parameter Affects Energy Fluctuations

In this article, the effect of the nonextensivity parameter on the energy fluctuations of nonextensive systems is studied in two different versions of the Tsallis statistical mechanics. Once a general expression has been reported for the energy fluctuations in the second version (Tsallis work in 1988), the energy fluctuations of an ideal gas and a harmonic oscillator are studied in the second a...

The Outlook Effect : How Future Expectancy Affects Consumer Choice Consistency

Interdependent Utilities: How Social Ranking Affects Choice Behavior

Organization in hierarchical dominance structures is prevalent in animal societies, so a strong preference for higher positions in social ranking is likely to be an important motivation of human social and economic behavior. This preference is also likely to influence the way in which we evaluate our outcome and the outcome of others, and finally the way we choose. In our experiment participant...